5 GoHighLevel Features Most Businesses Don’t Use (But Should)
You're paying for GoHighLevel but missing these game-changing features. Learn about Conversation AI, LC Phone, Trigger Links, and tools that automate your business.
Latest posts
Do You Enjoyed This Article?
Join our community and get updated every week. We have a lot more just for you! Let’s join us now.
You signed up for GoHighLevel because you heard it could replace a dozen different marketing tools.
And it can. But here’s the problem: most businesses only scratch the surface of what GoHighLevel can actually do.
They use it for basic funnels and email sequences, maybe some CRM tracking. That’s fine, but they’re leaving money on the table.
GoHighLevel is packed with powerful features that most people either don’t know exist or don’t understand how to use. Features that could automate more of your business, close more deals, and save you hours every week.
In this post, I’m sharing five GoHighLevel features that fly under the radar but deliver massive value when you actually use them. If you’re paying for GoHighLevel and not using these, you’re basically throwing money away.
Let’s fix that.
Feature 1: Conversation AI (The Chatbot That Actually Works)
Most chatbots are annoying. They give canned responses, frustrate visitors, and send people running to your competitors.
GoHighLevel’s Conversation AI is different.
What It Does
Conversation AI uses artificial intelligence to have actual conversations with your leads through SMS, Facebook Messenger, Instagram DMs, and website chat.
It can:
- Answer common questions naturally
- Qualify leads by asking the right questions
- Book appointments directly into your calendar
- Send follow-up messages based on responses
- Hand off to a human when needed
The best part? It works 24/7. Someone reaches out at 2 AM on Sunday? Conversation AI responds instantly and books them for a call on Monday morning.
Why Most People Miss It
It’s not enabled by default. You have to set it up, train it with your FAQs, and configure the conversation flows.
Most people see “AI” and think it’s too complicated or gimmicky, so they skip it entirely.
How to Use It
Go to Settings > Conversation AI and enable it.
Start simple:
- Add 5-10 common questions your leads ask
- Write natural answers (not robotic scripts)
- Set it to qualify leads with a few key questions
- Configure it to book appointments or alert your team
Test it yourself. Send a message to your business number or chat widget and see how it responds. Refine from there.
Real Impact
One of my clients was losing leads overnight and on weekends because no one was available to respond. We set up Conversation AI to handle initial inquiries and book consultations.
Within the first month, they booked 23 appointments from after-hours conversations they would have completely missed otherwise.
That’s real revenue from a feature they didn’t even know existed.
Feature 2: Reputation Management (Get More Reviews Automatically)
Reviews matter. A lot.
87% of consumers read online reviews before making a purchase decision. Businesses with more positive reviews get more customers.
But asking for reviews manually is tedious and most people forget to do it consistently.
What It Does
GoHighLevel’s Reputation Management feature automates the entire review collection process.
It can:
- Automatically send review requests after a purchase or appointment
- Send to Google, Facebook, Yelp, or any platform you choose
- Filter unhappy customers away from public reviews
- Track review performance and response rates
- Send reminders if someone doesn’t leave a review
You set it up once and it runs forever.
Why Most People Miss It
It’s buried in the settings and not heavily promoted in onboarding materials. Most people focus on funnels and automation workflows and never explore the reputation features.
How to Use It
Go to Reputation Management in your GoHighLevel dashboard.
Connect your Google Business Profile, Facebook page, or other review platforms.
Then create an automated workflow:
- Trigger: Purchase completed or appointment finished
- Wait: 1-2 days
- Action: Send SMS with review request link
Pro tip: Include a filter question first. Send a quick text asking “How was your experience? Rate 1-5.” If they say 4-5, send them to your public review page. If they say 1-3, ask for private feedback instead.
This prevents unhappy customers from leaving public negative reviews while still collecting positive ones from satisfied customers.
Real Impact
I set this up for a local service business. Before automation, they got maybe 1-2 reviews per month because they’d forget to ask.
After implementing automated review requests, they averaged 15-20 new Google reviews monthly. Their rating went from 4.2 to 4.8 stars, and they started ranking higher in local search.
More reviews equals more trust equals more customers.
Feature 3: Missed Call Text Back
This one is so simple but ridiculously effective.
What It Does
When someone calls your business and you don’t answer, GoHighLevel automatically sends them a text message.
The text says something like: “Hey, I saw you just called. I’m tied up right now but I’ll call you back shortly. What can I help you with?”
It keeps the conversation going even when you can’t pick up the phone.
Why Most People Miss It
It’s in the phone settings and requires you to have a GoHighLevel phone number set up. Many people skip the phone features entirely because they’re already using their own numbers.
Big mistake.
How to Use It
Go to Settings > Phone Numbers and get a GoHighLevel number (or port your existing number if you want).
Enable Missed Call Text Back and customize your message.
Keep it friendly and conversational. Don’t sound like a robot.
Example: “Hi [First Name], sorry I missed your call! I’m with another client right now but I’ll call you back within the hour. What are you calling about?”
When they respond, you get a two-way SMS conversation going, which gives you more time to respond properly instead of playing phone tag.
Real Impact
A contractor I worked with was missing 30-40% of incoming calls because he was on job sites without his phone nearby.
We set up Missed Call Text Back. Within weeks, he was converting 60% of those missed calls into booked jobs because the text kept leads engaged until he could follow up.
He literally recovered thousands of dollars in lost business with one simple feature.
Feature 4: Trigger Links (Secret Tracking Superpowers)
This is one of my favorite hidden features because it unlocks so many automation possibilities.
What It Does
Trigger Links are special URLs that activate workflows when someone clicks them.
Sounds simple, but the applications are endless.
You can:
- Track which emails get the most engagement
- Segment leads based on interests
- Start personalized automation based on behavior
- Tag contacts automatically when they click specific links
- Move people through your pipeline based on actions
It’s like giving your links superpowers.
Why Most People Miss It
It’s not obvious. You have to manually create trigger links in the workflow builder, and most people don’t even know to look for them.
How to Use It
Inside any workflow, add an action called “Trigger Link.”
Give it a name (this is for your reference, contacts won’t see it).
Then use that unique link anywhere:
- In emails
- In SMS messages
- On landing pages
- In PDFs or resources
When someone clicks it, whatever workflow actions you set up will fire automatically.
Example use cases:
Lead scoring: Put different trigger links in your email. “Interested in our basic plan?” vs “Interested in our premium plan?” When they click, they get tagged and segmented automatically.
Content delivery: “Click here to get the advanced guide.” When they click, it triggers a sequence sending them advanced content instead of beginner stuff.
Sales alerts: Put a trigger link on your pricing page. When someone clicks it, your sales team gets an instant notification that a hot lead is checking pricing.
Real Impact
I use trigger links to segment webinar attendees. Different links for different topics of interest. When someone clicks “interested in automation,” they get automation-focused follow-up. When they click “interested in paid ads,” they get ads-focused content.
This simple segmentation improved email open rates by 40% because people were getting content actually relevant to their interests.
Feature 5: LC Phone (Built-In Calling and SMS)
Most people treat GoHighLevel as a marketing tool and keep using their regular phone for calls.
That’s a mistake because you’re missing out on serious automation opportunities.
What It Does
LC Phone gives you a complete phone system inside GoHighLevel.
You can:
- Make and receive calls directly in the platform
- Send and receive SMS messages
- Record calls automatically
- Track all communication in one place
- Tie every call and text to a specific contact in your CRM
- Create automation based on call outcomes
- Use voicemail drops to leave pre-recorded messages
Everything stays connected to your contacts, opportunities, and workflows.
Why Most People Miss It
They assume they need to keep using their cell phone or existing business line. They don’t realize GoHighLevel can replace their entire phone system.
How to Use It
Get a GoHighLevel phone number (LC Phone number) or port your existing business number.
Download the GoHighLevel mobile app so you can make calls and send texts from your phone.
Start using it for all business communication.
The magic happens when you combine it with automation:
Post-call automation: After a call ends, trigger a workflow. If it was a sales call, send a follow-up email with next steps. If it was a consultation, send booking links for the next appointment.
Voicemail drops: Instead of leaving the same voicemail 20 times a day, record it once and drop it with a single click. Saves hours every week.
Unified inbox: All your texts, Facebook messages, Instagram DMs, emails, and missed call notifications in one place. No more switching between apps.
Real Impact
An agency owner I worked with was juggling Google Voice, his cell phone, and email for client communication. Everything was scattered.
We moved him to LC Phone. Now every client interaction is logged automatically in GoHighLevel, tied to their contact record, and triggers appropriate follow-up workflows.
He saved 5+ hours per week just from having everything in one place, and his team could finally see full conversation history without asking “Did you talk to this client?”
Bonus Tip: The Power of Combining Features
Here’s where it gets really powerful: these features work together.
Example workflow using multiple features:
- Lead calls you but you miss it (happens all the time)
- Missed Call Text Back sends them an automatic SMS
- They respond via text through LC Phone
- Conversation AI asks qualifying questions and books an appointment
- Appointment happens, service delivered
- Reputation Management automatically requests a review 2 days later
- Customer clicks the review link (which is a Trigger Link)
- Workflow fires, sending them a thank-you message and a referral request
That entire sequence runs on autopilot. You didn’t manually do anything except deliver the actual service.
That’s the power of using GoHighLevel features together.
Why Most Businesses Don't Use These Features
There are three main reasons people miss out on these tools:
They don’t know they exist. GoHighLevel has so many features that it’s easy to miss things. The platform doesn’t force you to set everything up, so people stick with what they know.
They think it’s too complicated. Some of these features sound technical or advanced, so people assume they’re not for them. Reality? Most take 15-30 minutes to set up.
They’re stuck in old habits. “I already have a phone system.” “I already ask for reviews manually.” Just because something works doesn’t mean it’s optimal.
The businesses winning with GoHighLevel aren’t necessarily smarter. They just explore the platform, try new features, and automate more of their processes.
How to Get Started
Pick one feature from this list. Just one.
Set it up this week. Test it. See the results.
Then move to the next one.
You don’t need to implement everything at once. Even one of these features can have a measurable impact on your business.
Here’s my recommendation based on your situation:
If you miss a lot of calls: Start with Missed Call Text Back
If you need more reviews: Set up Reputation Management
If you want better lead qualification: Try Conversation AI
If your communication is scattered: Switch to LC Phone
If you want smarter automation: Learn Trigger Links
Final Thoughts
GoHighLevel is incredibly powerful, but only if you actually use what it offers.
Most businesses are paying for a Ferrari and driving it like a Honda. Nothing wrong with Hondas, but if you’re paying for performance, you might as well use it.
These five features alone can automate hours of manual work, capture leads you’re currently losing, and make your business run smoother.
You’re already paying for them. You might as well use them.
Share to
Mustafiz Man
GoHighLevel & Paid Ads Expert